Each of Goldfinger's key stakeholders faces significant problems in realizing the following goals:

Schools and Charities: creating a zero-cost, passive fundraising channel, embedded into their supporters' behavior that facilitates continual donations throughout the year

Retailers: delivering relevant mobile phone promotions to targeted consumers as they shop near the retailer's store

Shoppers: obtaining personalized and relevant discounts and deals

Shoppers and Retailers: generating a clear return on investment for being more socially responsible

Goldfinger addresses each stakeholder's pain point with a convenient, minimally disruptive, and high value solution.